CAPE

2023 UPDATED BRAND GUIDELINES FOR THE CAPE FAMILY

Keeping CAPE Connected

A cohesive brand community enables seamless association between accounts whilst allowing the individual entities to retain their own identity.

corporatecape.com

ALL FOUR PLATFORMS IN ONE

hospitalitycovered.com

1st USP:

SPECIALISE IN GLOBAL HOSPITALITY

CAPE QUESTS

GOING THE DISTANCE

capequests.com

capeheroes.com

USP

VENUE SOURCING + FUN EXTRAS

USP

CHAMPIONING OUR HEROES

capequarters.com

USP

SELF DEVELOPMENT, CREATING SPACE

CAPE COVERED

corporatecape.com

CAPE GOALS

capegoals.com

CAPE QUESTS

capequests.com

CAPE HEROES

capeheroes.com

CAPE QUARTERS

capequarters.com

SPORTS MUSIC AND CULTURE FROM GRASSROOTS TO GOBAL SCALE

going the distance to tailor events to individuals, delivering bespoke services & experiences for groups of all sizes

the people turning dreams into action - Our staffing services, brand ambassadors and freelance experts

creating space to flourish by taking OUR learnINGS from our experiences, and working THEM into our events, goals and personal development

Target

xxx specific events and activities

Target

xxx specific journeys, destinstions, suppliers or brands

Target

xxx specific people and stories

Target

xxx specific spaces and developments

CAPE GOALS

capegoals.com

CAPE QUESTS

capequests.com

CAPE HEROES

capeheroes.com

CAPE QUARTERS

capequarters.com

SPORTS MUSIC AND CULTURE FROM GRASSROOTS TO GOBAL SCALE

going the distance to tailor events to individuals, delivering bespoke services & experiences for groups of all sizes

the people turning dreams into action - Our staffing services, brand ambassadors and freelance experts

creating space to flourish by taking OUR learnINGS from our experiences, and working THEM into our events, goals and personal development

CORPORATE CAPE LTD

CAPE CALM CIC

corporatecape.com

SPORT / MUSIC / CULTURAL EVENT OFF THE SHELF PACKAGES

RACE PACKAGES AND OFF THE SHELF FITNESS PACKAGES

HEROES

OUR HEROES

THE CAPE COLLECTIVE

the people turning dreams into action - Our staffing services, brand ambassadors and freelance experts

capeheroes.com

QUARTERS

EDUCATION & TRAINING

COMMUNITY SPACES

creating space to flourish by taking OUR learnINGS from our experiences, and working THEM into our events, goals and personal development

SERVICES

CASE STUDIES

DESTINATION ITINERARIES

MAGIC

MOMENTS

TEAM BIOS

INTERNSHIPS & PROFESSIONAL DEVELOPMENT

VOLUNTEERING

WORK QUARTERS

LIVING QUARTERS

capequarters.com

Hospitality Covered

@hospitalitycovered

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Backgrounds

Graphics

Main: Futura Heavy/ Book

Secondary: Glacial Indifference

Accents: Bodoni FLF

Hospitality Covered

@hospitalitycovered

As we expand the CAPE Community, we need to ensure a consistent brand 'vibe' across all platforms and sub-accounts.

To do this, our signature CAPE red is used throughout and is a staple in our original account - Hospitality Covered.

Hospitality Covered is centred around providing users with the best and most exclusive venues and locations for their events.

To reinforce our superhero status, we use simple and bold star graphics, hinting at 5-star service from beginning to end.

Our bold and bright colours are engaging, youthful and confident. We create simple and elegant graphics and posts for all platforms, using our palette and enhancing them with similar star and sparkle shapes to soften the appearance.

All colours can be mixed as necessary. Imagery hints at the palette. All photography is clear and crisp - no blurry or low-resolution images are to be used.

Cape Heroes

@capeheroes

Main: Futura Heavy/ Book

Secondary: Muli Black

Accents: Amatic SC

Cape Heroes

@capeheroes

As we expand the CAPE Community, we need to ensure a consistent brand 'vibe' across all platforms and sub-accounts.

To do this, all social logos share a similar structure, with differences in fonts, highlight colours and mini icons.

CAPE Heroes is our platform to champion our closest friends, family and local community heroes. It's a channel made to share insight and stories centred around our signature magazine, collating all the best parts of the CAPE community into one holistic publication.

Bold and colourful heart graphics are used to show our appreciation and love towards these individuals, sharing positivity, togetherness and friendship.

Our bold and bright colours are engaging, youthful and confident. We create simple and elegant graphics and posts for all platforms, using our palette and enhancing them with similar heart graphics, a playful handwritten font coupled with elegant hand-drawn elements to complement the theme of writing and storytelling.

All colours can be mixed as necessary. Imagery hints at the palette. All photography is clear and crisp - no blurry or low-resolution images are to be used.

Cape Quests

@capequests

Main: Futura Heavy/ Book

Secondary: Bodoni FLF

Accents: Caveat

Cape Quests

@capequests

As we expand the CAPE Community, we need to ensure a consistent brand 'vibe' across all platforms and sub-accounts.

To do this, all social logos share a similar structure, with differences in fonts, highlight colours and mini icons.

CAPE Quests is for the explorers, adventurers and wannabe VIP's. Here we uncover exclusive behind-the-scenes hot spots, travel tips, culture, music, art, and sports events around the globe. It's fun, carefree and accessible for travellers in their teens and beyond.

Bold and colourful directional arrow graphics are used to highlight our individual journeys through life.

Our bold and bright colours are engaging, youthful and confident. We create simple and elegant graphics and posts for all platforms, using our palette and enhancing them with similar compass, directional and triangle accent graphics and shapes to tie together our tagline of 'finding the joy in the journey'.

All colours can be mixed as necessary. Imagery hints at the palette. All photography is clear and crisp - no blurry or low-resolution images are to be used.

Cape Goals

@capegoals

Main: Futura Heavy/ Book

Secondary: HK GOTHIC BOLD

Accents: Bodoni FLF

Cape Goals

@capegoals

As we expand the CAPE Community, we need to ensure a consistent brand 'vibe' across all platforms and sub-accounts.

To do this, all social logos share a similar structure, with differences in fonts, highlight colours and mini icons.

CAPE Goals is the one-stop sports channel for athletes, team players, club members, fans, corporates and newbies alike. On Goals we discuss all things sports hospitality, sharing packages, upcoming events, tips and news to engage our audience.

To pay homage to our Goals roots, striped graphics are the signature look for Goals, hinting at Fulham Running Club's own brand style.

Our bold and bright colours are engaging, youthful and confident. We create simple and elegant graphics and posts for all platforms, using our palette and enhancing them with the signature striped accent. The palette is focused on smooth and sleek blue hues and tones, appealing more towards an older and professional audience whilst remaining playful and accessible in our style.

All colours can be mixed as necessary. Imagery hints at the palette. All photography is clear and crisp - no blurry or low-resolution images are to be used.

Cape Quarters

@capequarters

Main: Futura Heavy/ Book

Secondary: Garet

Accents: Campground

Cape Quarters

@capequarters

As we expand the CAPE Community, we need to ensure a consistent brand 'vibe' across all platforms and sub-accounts.

To do this, all social logos share a similar structure, with differences in fonts, highlight colours and mini icons.

CAPE Quarters is your home away from home. Welcoming, warm, friendly and cooperative, Quarters aims to develop talent, nurture growth and inspire generations to be the best version of themselves.

We use a bold butterfly graphic to reinforce our mantra of flourishing, changing and developing over time. The palette is warm and relaxing, creating a happy space for all who are interested in joining the journey.

Our soft and warm colours are engaging, youthful and confident. We create simple and elegant graphics and posts for all platforms, using our palette and enhancing them with a fun and inspirational butterfly graphic. Content focuses on self-development, professional and person goals, projects, and community spaces.

All colours can be mixed as necessary. Imagery hints at the palette. All photography is clear and crisp - no blurry or low-resolution images are to be used.

contact us

Email Address

fly@corporatecape.com

Website

www.corporatecape.com